About

The moment will change. Your ability to move with it determines what happens next.

Different arenas. Same winning mindset.

Portrait of a woman in a black suit with her arms crossed, in front of glowing blue and orange analytics displays

The story

What Built 4 The Moment means to me

Built 4 The Moment means moving through the hard parts and bringing the lessons with you.

The obstacles. The trials. The moments that make you question what you are capable of.

For me, it means learning to fail forward faster. Not rushing past what happened, but learning from it and adjusting. My goal is to carry the lessons forward without letting bitterness or anger decide what I do next.

That does not mean nothing hurts. It does not mean doing everything alone. I have needed support, and I have had people willing to give it.

Michelle Snow speaking on stage to a large youth audience with hands raised at the National Naval Aviation Museum
The stage that lets someone else be seen and heard.

There are athletes who have accomplished more than I have. There are people who know more about business than I do. That does not erase what I have to offer.

I have my experiences. My perspective. My way of explaining what I learned. And there are people I can help with that.

There are also people whose gifts I can make room for. I do not always need to be the person standing on the stage. Sometimes my contribution is being the stage that allows someone else to be seen and heard.


People may look at what I am doing now and think I came out of nowhere. This has been a twenty-plus-year journey.

I have been recording, writing, journaling, learning, and building throughout it. Much of that started as a way to work through my own life. I thought I was on a healing journey. Along the way, I was also discovering my gifts and building a toolbox I could eventually share.

My mother was ill when I was growing up. I was the oldest, and responsibility was part of my life early. I did not have many of the ordinary teenage experiences other people had. I was learning to be resourceful and find a way to help my family.

Later, I needed help developing other skills: how to speak, how to interact in unfamiliar settings, how to carry myself in rooms I had not grown up in. Media training, etiquette training, coaching, and experience all became part of that work.

There were people who opened doors and let me see what actually went into their success. They did not just show me the finished result. They helped me understand the preparation behind it.

I want to do that for somebody else.

At thirteen, I made a promise to find a way to help my family. I did not know every turn that promise would take. Looking back, I can see how the experiences, the work, and the people who helped me prepared me for what I am doing now.

That is why I call it Built 4 The Moment.

Michelle Snow with the Naismith Basketball Hall of Fame class in front of a red step-and-repeat backdrop
Twenty-plus years of building, brought to the moment it was built for.

The rooms changed. The work did not: rooms where somebody could finally put the weight down, be heard, and pick the next move with someone in their corner.

That is the room I build now, in every arena I am invited into.

Three women at a kitchen table with tea, one listening closely
The kind of room where someone finally exhales.

Where this goes

This resource is a place to begin.

Your gifts may not look like mine. Your experience may be completely different. You do not need to be a professional athlete or have a long list of accomplishments to begin recognizing what you bring.

You can start with who you are, what you have learned, and the person you want to become.

This is the story that opens the guide, with the prompts that follow it.

Read the guide

Honors

A career of firsts.

Michelle Snow hanging from the rim after a dunk in her gold Tennessee uniform, number 00
Naismith Basketball Hall of Fame
Florida Sports Hall of Fame 2018 inductees, Michelle Snow among them
Florida Sports Hall of Fame · Class of 2018